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Ride-sharing firm inDrive has launched the Aurora Tech Award, an initiative aimed at supporting female-led tech startups globally. Announced at the GITEX Africa conference in Marrakech, the award is part of inDrive’s commitment to encouraging the participation of women in the tech sector.

Marie-Reine Seshie
Marie-Reine Seshie

Recognizing Entrepreneurial Efforts and Impact

The Aurora Tech Award acknowledges tech startups that significantly impact global development, with an emphasis on promoting women in the field. Marie-Reine Seshie, CEO and co-founder of Kola Market, a platform that aids the growth of small and medium-sized enterprises (SMEs), is among those nominated for this award.

Hamza Madrani, Business Development Director of inDrive Morocco, spoke at GITEX, promising inDrive’s continued support for startup founders in Africa and other regions.

Transition from a Startup to a Global Entity

Detailing inDrive’s journey from a small group of students to the world’s fastest-growing online ride-hailing service, Madrani described the path to becoming a unicorn company. He expressed that inDrive’s experience fuels its commitment to assisting startups.

Madrani encouraged women in Morocco and the broader MENA region to apply for the award, calling attention to their potential for achievements in the predominantly male tech industry.

Fostering Technological Advancement in Communities

The Aurora Tech Award, launched by inDrive in 2021, is an international platform for mobility and urban services. It focuses on promoting female entrepreneurs who employ technology to advance their communities, aiming to address gender inequality in the data technology sector.

Through this award, inDrive offers cash prizes to entrepreneurs working in the education, health, and finance sectors, underscoring the company’s support for women in advanced technology fields.

An Annual Event Encouraging Positive Global Impact

The Aurora Tech Award is an annual event recognizing women founders of IT startups whose projects significantly impact global development. The aim is to support women entrepreneurs in the field of advanced technologies.

The winner of the award, ideally, represents attributes of independence and compassion, transcending stereotypes while performing crucial work. It’s a signal to other women entrepreneurs that their efforts are recognized and that they can make a substantial difference in people’s lives.

Launch of International Recognition for Women in Tech

The Aurora Tech Award provides a platform for women entrepreneurs to showcase how their projects have improved the lives of many people. It is an invitation for these trailblazers to submit their applications and receive recognition for their significant work.

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