Unlocking Financial Solutions for Sole Proprietors with Amazon and Affirm

Amazon has introduced its inaugural “buy now, pay later” (BNPL) payment option, specifically designed for the myriad of small businesses utilizing its Amazon Business platform. This strategic expansion, in partnership with Affirm, aims to extend flexible payment solutions to small business owners, enhancing their ability to manage cash flow effectively.

Expanding Partnerships for Business Flexibility

The collaboration between Amazon and Affirm marks a significant step forward in providing small businesses with more versatile payment options. Affirm’s stock saw a notable increase of 19% following the announcement of this extended partnership. Set to be accessible to all eligible customers by Black Friday, the service will cater to sole proprietors, offering loans that range from $100 to $20,000.

Addressing Small Business Needs

Amidst the fluctuating economic landscape, the BNPL option emerges as a transparent alternative to traditional credit, offering clear insights into interest obligations upfront. This initiative resonates with small businesses seeking viable solutions to navigate financial pressures and sustain growth. Amazon Business, since its inception in 2015, has rapidly grown, amassing over 6 million customers globally and achieving $35 billion in sales this year alone.

Streamlining Payment Processes

Eligible Amazon Business customers can now benefit from Affirm’s BNPL service, allowing them to distribute the cost of their purchases over a period ranging from three to 48 months, with an annual interest rate varying between 10% and 36%. This initiative underscores Amazon’s commitment to offering a diversity of payment solutions tailored to the unique needs of small businesses.

Supporting Small Business Growth

Affirm’s focus on sole proprietors aims to address the financial challenges faced by small businesses, offering them a lifeline for growth and cash flow management. This approach is not only a testament to Affirm’s innovative underwriting models but also highlights the potential for future expansion to a broader business audience.


This partnership between Amazon and Affirm represents a pivotal moment in the evolution of payment solutions for small businesses, offering a viable alternative to manage expenses and foster growth. As this BNPL option rolls out, it holds the promise of empowering businesses with the tools they need to thrive in a competitive marketplace.