Mexico City (Hexa PR Wire — February 6, 2024) —
In a unique collaboration, artisanal spirit brand Cardenxe Sotol partners with Alphaa.io, a leader in fan engagement solutions, to launch an innovative scavenger hunt throughout Mexico City Art Week. This event aims to engage over 60,000 participants in a city-wide exploration that combines art, culture, and the spirit of adventure.
About the Scavenger Hunt
Set against the backdrop of Mexico City Art Week, Zona Maco, and various city hotspots, the scavenger hunt invites art enthusiasts and adventurers to discover Cardenxe beverages across exhibitions, retailers, bars, and restaurants. This immersive experience leverages Alphaa.io’s technology to create a dynamic intersection of art, music, community, and innovation.
The scavenger hunt follows the success of Alphaa.io’s Art Passport and scavenger hunt which launched during Art Basel Miami last year and engaged over 46k users. The customizable approach has revolutionized how brands and events connect with attendees, from New York Fashion Week, Hamptons Fashion Week, Miami NFT Week, NFT NYC, LA Tech Week + Pride Week, and, most recently, Art Basel Miami Beach. As featured in Miami Living, Times LA, Block Telegraph, Socials Insider, US Features, Pluralist, Smartech, Financial Tech Times, Grit Daily, among many others.
Experiential Highlights
Participants will have the opportunity to explore Mexico City’s rich cultural landscape, from the 2nd Edition Art Week Kickoff party at Wynwood House to unique gatherings such as Vinilos y Sotol at Hotel San Fernando La Condesa. The journey continues through dinner experiences, art exhibitions, and gallery openings, offering a comprehensive tour of the city’s artistic offerings.
Enhanced Participation through Digital Collectibles
To enrich the scavenger hunt experience, a limited edition digital collectible map is available for purchase, granting players additional points and exclusive access to future events. The game mechanics involve visiting designated locations, scanning QR codes, and accumulating points to unlock prizes and VIP event access.
Prizes and Competitions
The scavenger hunt encourages competitive participation, with top prizes including a table at Contramar restaurant and guestlist passes for Mimi Disco. This initiative follows the success of Alphaa.io’s previous engagement campaigns, which have significantly impacted various major events and festivals.
About Alphaa.io
Alphaa.io specializes in providing innovative fan engagement solutions, enabling brands to connect with audiences through unique, immersive experiences. Their platform has been instrumental in enhancing fan interaction for clients across multiple industries.
About Cardenxe Sotol
Cardenxe is a premium Mexican sotol brand that draws inspiration from art and music, dedicated to producing artisanal spirits that evoke a sense of sophistication and community connection.
Join the adventure with Cardenxe Sotol and Alphaa.io in Mexico City this February for an unforgettable week of discovery, art, and premium craft spirits.
