Miami, Florida (Hexa PR Wire — January 30, 2026) —
Jon Fry joins The Michael Peres Podcast to discuss embedded lending infrastructure and how fintech and vertical SaaS companies can offer credit products inside existing workflows. Fry outlines how embedded lending can reduce the distribution friction common in traditional credit, where acquisition often relies on broad marketing and high customer acquisition costs. He describes how using real-time software data can support more context-aware offers, including point-of-sale financing or credit surfaced directly inside a business workflow. The conversation also covers how lenders can improve speed and automation without abandoning underwriting quality, and why placing loan products where customers already operate can improve both economics and borrower experience.
About Jon Fry
Jon Fry is the CEO and founder of Lendflow, an embedded lending infrastructure company that helps fintechs, lenders, and vertical SaaS platforms build and launch credit products. Before founding Lendflow in 2019, he founded ChannelGrowth, focused on loan originations, and Quickline Credit, where he developed underwriting technology that informed Lendflow’s platform approach. Fry holds a Master’s in Professional Accounting from the University of Texas at Austin and studied international tax at the Chinese University of Hong Kong.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
