Press Release
April 19, 2023

Jovial Foods Expands Gluten-Free Lineup with Mac & Cheese Options

New York, NY(Hexa PR Wire–April 19, 2023)–Jovial, the #1 gluten-free pasta brand in the Natural Channel, has long been a fan favorite of gluten-free consumers. And now the brand, founded by a husband and wife team over 10 years ago to make high-quality, delicious Italian foods accessible to their gluten-sensitive daughter, is adding a beloved American staple to their list of gluten-free products: Mac & Cheese.

White Cheddar Mac & Cheese
White Cheddar Organic & Gluten Free Mac & Cheese made by Jovial Foods

For so long, gluten-free consumers have had to settle for a box of mushy Mac & Cheese that never quite had that true Italian al denté bite. Jovial wanted to fill this void with a premium, clean and convenient option. Jovial has released two gluten-free SKUs of the classic American dish: White Cheddar and Dairy Free Vegan Mac.

Jovial Mac & Cheese will be the first in the market to feature pasta that is imported from Italy, where it is crafted using time-honored techniques including pressing the pasta through bronze dies and then slow drying it. These old-world touches give Jovial’s pasta a texture that can more easily hold onto sauces, maximizing cheesy goodness in every bite. Jovial Mac & Cheese will have the authentic texture and taste of pasta that many others simply can’t deliver. In addition, all Jovial pastas are Project Detox Certified, making their noodles glyphosate residue-free. Jovial Foods’ VP of marketing, Allison Houle, has this to say:

“Our organic gluten-free Mac & Cheese makes comfort food accessible for all. This new product line is launching with two SKUs, one made with white cheddar and one with dairy-free cheese, so they can be enjoyed by the whole family (no matter what the dietary needs are). The best part is, with our pasta, you won’t even know it is gluten-free!”

The brand is expecting official national retail distribution beginning this May; Whole Foods is also set to carry both varieties starting this July. In addition, Jovial Foods will be featuring their new Mac & Cheese for retailers at the Natural Products Expo West convention happening March 7-11, 2023, in Anaheim, California.

In the meantime, consumers can head to jovialfoods.com and pick up a box (or 2!) from there, where the brand is currently offering an exclusive 15% stock-up discount on the purchase of a case (12 boxes) of either SKU.

About Jovial Foods, Inc.

Jovial Foods Inc., a family-owned company, is the home of Jovial and Bionaturae – two organic Italian brands under one roof!

In 1995, Bionaturae was introduced as one of the first organic Italian food brands in the American market when Carla Bartolucci and Rodolfo Viola fully committed to their passion for organic foods and their personal connections to traditional Italian cooking.

Jovial was founded in 2010 after Carla and Rodolfo discovered that their daughter’s health issues were attributed to sensitivity to modern wheat and gluten. Jovial creates organic allergen-friendly, ancient varietal, and artisan-crafted foods that are manufactured in Italy using traditional old-world techniques.

Jovial and Bionaturae products are available at natural, conventional, and mass stores nationwide, as well as jovialfoods.com.

Contact Information

Heather DeSantis, email: [email protected]

Heather DeSantis is a top millennial publicist and the CEO and Founder of Publicity for Good (PFG), a purpose-driven public relations firm.Founded Publicity For Good, with a mission to combat the big, unethical, heartless industry, PFG was born from a desire to support brands that are making a difference. We understand the challenges of standing out in a competitive media landscape and the doubts and fears that come with it. Our entrepreneurial spirit and deep commitment to social good drive us to deliver exceptional results for our clients.Publicity For Good (PFG) is the leading communications firm dedicated to amplifying the voices of purpose-driven brands. Our expertise encompasses media relations, influencer seeding, awards management, crisis management, social media management and thought leadership. We specialize in serving consumer brands in the food and beverage, beauty, health, and wellness sectors, as well as non-profits and influencers/ entrepreneurs creating compelling narratives that resonate with audiences and drive meaningful impact. Our StoryAt PFG, we believe in the power of purpose. Our mission is to grow the impact and ROI of purpose-driven CPG brands that are committed to making a positive impact on the world. We specialize in crafting strategic PR campaigns that not only highlight our clients’ innovative products but also their dedication to giving back.We aim to partner with brands that share our passion for purpose. From eco-friendly packaging to ethical sourcing and charitable initiatives, our clients are trailblazers in their industries. Our expert team leverages this shared vision to create compelling narratives that resonate with consumers, build brand loyalty, and drive meaningful change. At PFG, we are not just promoting products; we are championing the causes that matter. Together with our clients, we are building a better world, one purpose-driven story at a time.So if you are a purpose-driven brand we would love to work with you, and if you are not, we would love to help you add and promote this element to grow your brand!