Press Release, The Michael Peres Podcast
January 14, 2026

Kelsey Formost Discusses Marketing Storytelling And Togal.AI — The Michael Peres Podcast

Miami, Florida(Hexa PR Wire–January 15, 2026)–Kelsey Formost joins The Michael Peres Podcast to discuss her path from performing arts into marketing and how she applies entertainment and psychology to brand storytelling. Kelsey describes starting in theater and comedy, moving through professional acting and improv, and later transitioning from roles tied to Broadway and CollegeHumor into marketing, copywriting, and brand strategy. She explains what “entertainment-first” means in practice and why she prioritizes humor, clarity, and human language over jargon. Kelsey discusses how she brings those storytelling principles to her work as head of marketing at Togal.AI, a construction technology company using AI in preconstruction estimating. She outlines how to make complex products understandable, how to build messaging that feels accessible, and what she has learned about connecting with audiences in technical categories without losing precision.

About Kelsey Formost

Kelsey Formost is the head of marketing at Togal.AI, a construction technology company using AI in preconstruction estimating. She is a marketing expert and copywriting thought leader who has spoken at conferences including SXSW and HubSpot INBOUND, and her work has been featured in AdAge, Business Insider, and TODAY. Kelsey is known for an “entertainment-first” approach to brand storytelling that combines marketing strategy, human psychology, and her background in Hollywood.

About Michael Peres

Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.

About The Michael Peres Podcast

The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.

Contact Information

Kelsey Formost: Email

Hexa PR Wire is a press release distribution service founded by Michael Peres in 2022. Our core mission is to empower businesses, big and small, in achieving their marketing objectives through our quality press release distribution services. We recognize that each business has a distinct story to share, and we are devoted to assisting our clients in broadcasting their message to the world.