Milford, Connecticut (Hexa PR Wire — January 17, 2024) —
VKTRY Gear, a pioneer in insole technology and leader in sports insoles, has announced the launch of Platinum VKs. This launch combines the benefits of custom orthotics with the full-length, aerospace-grade carbon fiber baseplate that VKTRY Insoles have become known for. This development aims to offer enhanced athletic performance and injury protection capabilities for people desiring a custom fit.
Shift in Insole Design
Departing from the conventional foam and plastic construction of most insoles, VKTRY’s carbon fiber insoles are designed to help athletes improve their performance. Scientific studies suggest these insoles can potentially aid in increasing running speed and vertical leap. VKTRY’s carbon fiber baseplate functions as a dynamic spring, storing and returning energy in a way that traditional foam insoles simply cannot.
Customization Tailored to Athletes
Because all athletes are not alike, VKTRY has a proprietary algorithm which uses the athlete’s gender, age and body weight to determine the proper spring strength of the baseplate. For example, a 300 pound nose tackle needs more spring action than a 100 pound tennis player. Determining the proper spring strength of the baseplate provides optimal performance, protection and comfort for the athlete.
Foundational History of VKTRY
Founded by Certified Pedorthist Matt Arciuolo, VKTRY was initially conceptualized to enhance performance for the USA Olympic Bobsled Team. Specifically, the carbon fiber insole increased explosiveness during the push phase. The product’s introduction is linked to the team’s success, including a gold medal victory in 2010 for the first time in 62 years.
Market Position and CEO’s Remarks
Steve Wasik, CEO of VKTRY, commented on the brand’s unique position in the insole market. With a retail price significantly higher than traditional foam insole brands, VKTRY has garnered attention from a younger demographic, primarily under the age of 30. The brand’s strong social media presence (1.6M followers), reflects its popularity and differentiation from other insole brands. “I believe that the VKTRY brand is closer to Nike than it is to Dr. Scholl’s,” said Wasik.
Scientific Backing and Athlete Usage
VKTRY highlights testimonials from sports medicine professionals and independent scientific studies from institutions like the Korey Stringer Institute and Harvard Mass General to support their product claims. The company reports usage of their insoles by athletes across numerous professional and college teams and has endorsements from elite athletes like Julio Rodriguez, Jordan Larson, Padraig Harrington, Reggie Bush and Jonathan Taylor.
For more information, visit VKTRY’s website at VKTRY.com and follow them on Instagram at @TeamVKTRY.
Supporting Links:
Performance Research
Protection & Recovery Research
Manufacturing
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