Press releases are a common tool used by businesses and organizations to make official announcements to the media and the public. They are an effective way to disseminate information quickly and accurately, reaching a large audience with a concise and well-crafted message. However, there are certain guidelines that should be followed to ensure that the press release achieves its intended purpose and doesn’t come across as too promotional or irrelevant.
Intended Purpose of Press Releases
The main purpose of a press release is to make an official announcement about something significant that has occurred within an organization or company. This could be anything from a new product launch, a change in leadership, a merger or acquisition, or a major event or initiative. The goal of a press release is to provide the media and the public with accurate and timely information that can be used to report on the news.
Staying Focused on the Announcement
When writing a press release, it’s important to stay focused on the announcement being made. The release should provide a clear and concise summary of the news, including the who, what, when, where, why, and how of the announcement. It’s essential to avoid tangents or extraneous information that could distract from the main message.
Avoiding Promotional Language
One of the most important guidelines to follow when writing a press release is to avoid using overly promotional language. The release should be written in a neutral tone, avoiding exaggerated claims or statements that could be seen as self-promotion. It’s important to remember that a press release is not an advertisement, and the goal is to provide information to the media and the public, not to sell a product or service.
Not a News Story
It’s also important to remember that a press release is not a news story. Though they are both published in publications, the use-case is not the same. Press releases are also labeled as a press release to emphasis this distinction.
In conclusion, press releases are an essential tool for organizations and companies to make official announcements and disseminate information to the media and the public. By following the guidelines outlined above, businesses can ensure that their press releases are effective and well-received, providing accurate and timely information that can be used to report on the news.
