Miami, Florida(Hexa PR Wire–September 26, 2025)–Dawn LaFontaine, creator of Cat in the Box and author of the Kitty Contemplations blog, joined The Michael Peres Podcast to discuss designing cat-first products that enrich the lives of indoor cats and the career pivot that led her there. The episode reviewed behavioral science behind cats’ attraction to cardboard boxes, the process of translating whimsical forms into cat-safe, award-winning designs, and why responsive customer service supported brand trust.
LaFontaine reflected on launching a company after age 60, outlining practical guidance for late-career founders: start small, ship consistently, join a community, and avoid analysis paralysis. She emphasized operations grounded in empathy—for animals and customers—and shared lessons from building processes that prioritize safety, durability, and clear communication.
About Dawn LaFontaine
Dawn LaFontaine is the founder of Cat in the Box, which develops biologically thoughtful cardboard play products for cats. A lifelong animal lover and former stay-at-home parent, she launched the company following a career crossroads and writes the Kitty Contemplations blog to help guardians understand feline behavior.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
Contact Information
Dawn LaFontaine: Email
