Miami, Florida(Hexa PR Wire–September 27, 2025)–Kim Prince, founder of Proven Media and creator of Meet the Cannabis Press, joined The Michael Peres Podcast to discuss building credible PR and media narratives in a fast-evolving cannabis industry. The episode reviewed her move from tech marketing back into PR, how MJBizCon 2014 marked a strategic pivot, and what consolidation across cannabis outlets means for brands seeking both B2B and mainstream visibility.

Prince outlined Proven Media’s outreach segmentation—local, regional, national, and international; cannabis-trade versus mainstream; and B2B versus B2C—along with practical ways to navigate a shrinking-but-maturing media landscape. She emphasized addressing stigma with data, knowledgeable spokespeople, and transparent messaging, and shared playbooks founders can use to earn coverage, maintain compliance-minded narratives, and build trust through ongoing education and dialogue.

About Kim Prince

Kim Prince is the founder and CEO of Proven Media, a communications agency serving B2B and B2C companies across North America. She founded the Meet the Cannabis Press event series and has held leadership and board roles with MITA-AZ and the Arizona Cannabis Chamber of Commerce. Prince is a graduate of Northern Arizona University and has been recognized by outlets including the Observer, Green Market Report, and the Phoenix Business Journal.

About Michael Peres

Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.

About The Michael Peres Podcast

The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, focusing on clear reporting and practical insight.

Contact Information

Kim Prince: Email